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Ukraine
Co-Creating a Country: The New Logic of Nation Branding
What if a nation’s most powerful campaign isn’t made by marketers, but by its citizens living the brand every day?
Anna Lemberg
Oct 62 min read
Polyphony of Identity: How Multiple Stakeholders Define the Nation Brand
Who speaks for the nation and how a nation’s true image is born? It's not from campaigns or slogans, but from voices that rise together in times of change.
Anna Lemberg
Oct 62 min read
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